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In retail, what’s old is new, and what's new no one could have ever imagined. Satisfying customer demands for personalization and a seamless omnichannel experience remain top concerns. But new(er) trends, some of which were accelerated by the impact of COVID-19, are placing greater importance on having the right database infrastructure to support the high transaction workloads found in retail organizations.
Retailers now compete on a number of new fronts including:
- Supply chain management: Massive disruptions can have ripple effects around the globe.
- Customer interactions & last-mile logistics: Customer interactions massively changed. Retailers who supported neither home delivery nor curbside pickup now have to embrace both.
- Competing on convenience: Availability, pricing, and speed of delivery are now prime differentiators customers look for from a retailer. Central to all three issues is a massive logistics and inventory puzzle.
This report offers guidance into how modern retailers have pivoted, upgrading their infrastructure and applications to remain competitive with the retail powerhouses.